Telecom
Italia's Challenge and the VocalPoint Solution
As one of the largest mobile telephone services operator in Europe,
Telecom Italia's goal was to capitalize on the explosive growth
and revenue potential of voice browsing the Internet. With a large
customer base of 26.5 million wireline, 39 million wireless subscribers
and a well functioning legacy system, Telecom Italia wanted to deliver
a service that would allow its users to access any of their favorite
Internet sites using spoken commands from any phone that included
popular Web sites like Virgilio and InfoTraffic. In addition, Telecom
Italia found VoiceBrowser to be a cost-effective solution
with technology that could be implemented quickly, integrate with
existing platforms, IVR applications, and internal speech engines.
Telecom Italia selected VocalPoint Technologies' VoiceBrowser
due to its ability to rapidly voice-enable any Web site allowing
creation of a "multi-access" portal service. VocalPoint's unique
patent-pending technology interprets HTML or XML content into a
structure easily navigable by simple spoken commands and manages
the dialogue with the end user.
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