What's your objective in creating an on-line presence? How will you do that?

Effective design doesn't happen in a flash of creative intuition. It's an interactive process that requires an understanding of your company. Your customers. And the complex needs of both.

Do it right and it leads to design solutions that communicate in a clear, comprehensive message that delivers your objectives. Do it wrong and you get "pretty" ... "exciting" ... "fun"... but not "effective." Here's how to get to a Web site that works:

  • Define Web objectives. The Primary and those that support it
  • Develop project management plan: timeline, resources & responsibilities
  • Recognize target audience & profile needs/wants/expectations
  • Identify key communication & branding issues
  • Analyze current search engine optimization (SEO)
  • Analyze existing site and identify equity to retain or abandon
  • Identify design architecture (functionality, navigation scheme)
  • Identify user interface design strategies (look / feel / style / personality)
  • Develop content and graphics

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Mariani Packing Company
Premium Dried Fruits
Seasons Harvest
Gourmet Foods
Volunteer For Good
Nonprofit Organization
San Francisco County Fair 2005
Harvest From The Sea
West Coast SignWorks
Quality signage
Frances Binnington Gilding
Artist & Teacher
The Elegant Stitch
Heirloom Wedding Accessories
Creative Services / Advertising
VocalPoint Technologies
Voice Recognition Technology
Oakmont Visual Aids Workshop
Teaching Aids For Blind Children
Yesterday's Summer
Antique Photos - Roughing it in 1912
Bret Bortner Design
Designer of Upscale Pottery

The step-by-step procedure we use to plan and develop a Web site

The software we use to design and produce Web sites




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