PLANNING
What's your objective in creating an on-line presence? How will you do that?

Effective design doesn't happen in a flash of creative intuition. It's an interactive process that requires an understanding of your company. Your customers. And the complex needs of both.

Do it right and it leads to design solutions that communicate in a clear, comprehensive message that delivers your objectives. Do it wrong and you get "pretty" ... "exciting" ... "fun"... but not "effective." Here's how to get to a Web site that works:

• Define Web objectives. The Primary and those that support it
• Develop project management plan: timeline, resources & responsibilities
• Recognize target audience & profile needs/wants/expectations
• Identify key communication & branding issues
• Analyze current search engine optimization (SEO)
• Analyze existing site and identify equity to retain or abandon
• Identify design architecture (functionality, navigation scheme)
• Identify user interface design strategies (look / feel / style / personality)
• Develop content and graphics

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Process The step-by-step procedure we use to plan and develop a Web site Planning Design Production Launch Tools The software we use to design and produce Web sites